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Case study: web design and development

A slow, dated WordPress site rebuilt as a
fast, modern magazine.

Inner Space Magazine was paying premium plugin fees for a site that looked old and loaded slowly. We rebuilt it page by page and built the galleries ourselves.

WordPress redesignCustom galleriesSpeed optimizationForms and checkout
Inner Space Magazine homepage after the rebuild
Client
Inner Space Magazine
Industry
Digital publishing and photography
Services
Redesign, custom galleries, performance
Platform
WordPress with Elementor
The challenge

An old site was costing the client
money and readers.

Inner Space publishes psychology articles, story series and photography from contributors worldwide. The website no longer did that content justice.

01 / Design

A dated theme

The design looked old and didn’t match the quality of the writing and photos.

02 / Speed

Slow, image-heavy pages

Photo galleries loaded slowly, which frustrates readers and hurts search visibility.

03 / Cost

Expensive plugins

Premium gallery plugins brought high recurring fees and extra code that slowed the site further.

04 / Content

A growing library

Articles, series, tours and albums needed a structure that was easy to browse and maintain.

How we fixed it

We didn’t patch the old theme.
We rebuilt the foundation.

01 / Audit

Find what hurts

Reviewed the theme, plugins and pages to find what cost money and slowed visitors down.

02 / Theme

A modern foundation

Chose a current, actively maintained theme that fits the magazine’s editorial style.

03 / Rebuild

Every page recreated

Rebuilt each page from scratch on the new theme, leaving years of old code behind.

04 / Galleries

Custom galleries

Built lightweight galleries tailored to the content, replacing paid plugins.

05 / Speed

Tuned for speed

Removed unneeded plugins and code and prepared images for fast loading.

06 / Launch

Live, then supported

Kept the shop and submission forms working and stayed on for ongoing support.

What we built

Galleries, forms and checkout,
designed around the content.

01 / Galleries

Galleries made for the content

Visitors tap a photo to enlarge it and read its caption. The same custom gallery powers the photo series, travel albums and Photo of the Month, with no recurring licence fee.

No gallery plugin feesTap to enlargeCaptions
Custom photo gallery on the Inner Space homepage
02 / Gallery hub

A gallery hub that loads fast

Favorites, Randoms, Travel, Projects and Photo of the Month all run on one custom-built gallery. It’s quick to open, easy to browse and costs the client nothing in plugin fees.

Photo gallery hub with five collections
03 / Navigation

Clear navigation, easy to browse

Home, About, Ask Ralph, Gallery, Article Archives, Contribute and the Gift Store sit in one simple menu. Series, articles and tours are easy to find from the homepage.

Main navigation menu
Article and series listings
04 / Library

Room for a growing library

Photo series, multi-part tours and the article archive have their own tidy sections, so new albums and stories slot in without slowing the site.

Photo series sections
Article archive page
05 / Forms

Clear forms people actually finish

Contributors see five simple ways to get involved, then land on a short form with plain labels, an upload field and one obvious button.

Article submissionsPhoto entriesAsk Ralph questions
Article submission form
Contribute page
06 / Checkout

Easy, trusted checkout

Shoppers see price, scent notes and size up front, then pay in one click with PayPal, Venmo or Pay Later. Four clear categories keep the gift store simple to browse.

PayPalVenmoPay Later
Product page with PayPal, Venmo and Pay Later buttons
Gift store categories
07 / Mobile

Made for phones too

Most readers browse on a phone, so the site adapts cleanly. The menu collapses into one tap, text stays easy to read and the photo galleries become a tidy two-column grid.

Collapsing menuTwo-column photo gridReadable text
Inner Space homepage on a phone
Favorites photo gallery on a phone
The results

Faster, clearer and
cheaper to run.

Cost

No more gallery plugin fees

The custom galleries replaced the paid plugins, so that recurring cost is gone.

Speed

Fast loading

Image-heavy pages open quickly, so readers stay and keep browsing.

Forms

Clear forms

Simple, easy-to-finish forms for articles, photos and questions.

Payments

Easy payments

PayPal, Venmo and Pay Later make buying quick.

Layout

A better layout

A modern, clear design that works on phones and is easier to maintain.

Client review
“They were able to create artistry out of code and resolve security issues.”

Ralph Williams, Inner Space Magazine · Trustpilot review, September 2026 · Read all reviews

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